Shopping Points
Customer App

Shopping Points is a points redemption platform where users can redeem points earned from purchases. The platform emphasizes inclusivity in rewarding everyday spending at local establishments, ensuring that every transaction, no matter how small, is acknowledged and rewarded.

Rewards Industry

Industry

Australia

Demographics

shoppingpoints.com.au

Platform Link

Imagine..

You stop by your local cafe for a cup of coffee, grab some groceries at the neighborhood store, and later buy a small gift for a friend. These are everyday purchases, but what if every small transaction earned you rewards? What if you could redeem those points for discounts, products, or experiences, making each purchase, no matter how small, feel valuable? This is where Shopping Points enters the story.

What is Shopping Points?

Shopping Points is a platform where users can earn and redeem points based on their everyday purchases. Whether you're buying groceries, coffee, or clothing, the platform allows you to accumulate points that can be redeemed for rewards. It's designed to reward people for their daily spending habits, no matter how small the purchase is.

The Challenges/Opportunity

The current rewards programs in the market often focus on significant purchases from prominent brands, neglecting everyday spending at smaller, local establishments. This approach limits the scope of rewards, leaving many potential users without the incentive to engage with these programs.

Limited Recognition for Small Purchases.

Existing programs primarily reward significant purchases from prominent brands, neglecting smaller, everyday transactions.

. This leaves a substantial portion of consumer spending unacknowledged, reducing overall engagement with rewards programs.

Complex Redemption Processes.

Many current rewards systems have convoluted processes for redeeming points, leading to user frustration and decreased usage..

Users often find it difficult to track their points and understand how to convert them into tangible rewards

SLack of Inclusivity.

Small, local businesses are often excluded from these rewards programs, limiting the benefits to purchases made at large chain stores..

This exclusion prevents users from earning rewards for their frequent purchases at local establishments, which are a significant part of their daily spending..

Inconsistent User Experience.

Different rewards programs offer varied user experiences, making it difficult for users to adapt and engage fully.

A lack of standardization across platforms creates barriers to entry and reduces the overall appeal of participating in multiple programs.

Our approach - User Empathy at Every Step

We approached this project by understanding the unique needs of three key stakeholders: users, merchants, and admins. We employed user-centered design principles to create an intuitive interface for each persona, reducing friction in their interactions with the system.

Moodboard

Collection of images that capture the desired mood and tone

Visual Design – Building Trust Through Simplicity

Established a cohesive visual design system that reflects Shopping Points brand identity. This included selecting color palettes, typography, and UI components that enhance usability and aesthetic appeal.

The Solution

Shopping Points addresses this gap by offering a comprehensive rewards program that recognizes and rewards users for every purchase, regardless of the business scale or purchase value. The platform integrates with various local and national merchants, allowing users to earn points on every transaction, which can be redeemed for various rewards.

Results and Impact

The Shopping Points Customer App successfully addressed the gap in the market for inclusive rewards programs. By rewarding everyday spending, it fostered a sense of appreciation among users and supported local businesses, resulting in increased user engagement and satisfaction. The comprehensive and user-friendly design of the app, combined with its robust technological infrastructure, ensures a seamless and rewarding experience for all users.

Live link

https://www.shoppingpoints.com.au/